NEWS ANALYSIS: New ingredients in the the food giants’ battle - Supermarkets are showing initiative when it comes to putting safe, ethically sourced food on their shelves. The fringe benefit is that it’s a powerful PR tool
First it was charges of ’rip-off Britain’ and an investigation by
the Office of Fair Trading into price fixing, then price wars.
Competition between the UK’s four big supermarket chains - Tesco, Asda,
Sainsbury’s and Safeway - has led to customer confusion and widespread