PR has once again caught the media imagination this week as Freud
Communications was pinpointed as the agency behind the shortlived
liaison of the Ginger ones. As Kizzi Nkwocha points out in this week’s
letters page, there is undoubtedly a section of the industry that would
like to distance itself from what has been labelled a brash publicity
stunt. However, if you define success by the ability to meet a client’s
business objectives, securing Geri Halliwell’s new single the number one
slot and boosting Virgin Radio/TFI Friday’s listening and viewing
figures, it would be sour grapes not to judge the whole episode as a
well-targeted, if swiftly executed coup.
