GWR Group, the owner of Classic FM, has joined forces with Scottish
Radio Holdings to apply for a second digital radio multiplex licence to
serve Greater London.
GWR, headed by CEO Ralph Barnard, has formed a consortium with Scottish
Radio called Score Now Limited, to bid for the licence which will cover
a target audience of 9.5 million. It is now looking for potential
channel providers, which do not have to be existing services, and plans
to have around seven different stations, including the BBC’s GLR
station.
’To have a service that purely replicates the current service will not
drive the uptake of digital radio,’ said Gregory Watson, GWR’s head of
special projects. ’People will be attracted by new services.’
The finalised format for the bid is expected to be announced in the
first week of January.
