BORDER LINES: STOCKHOLM - Rikta starts hi-tech subsiadiary

Leading Swedish PR agency the Rikta Group has established a subsidiary specialising in hi-tech and dot.com companies. Rikta Spider has 15 employees, including six joining from Rikta’s main PR arm, Rikta Kommunikation. Clients include: Swedish telecom operator Tele1 Europe; IT consultants Guide; internet auction site bildet.se; and the Sun Netscape Alliance. Per Schlingmann, formerly team manager at Hill and Knowlton will be the MD.

by JEMIMAH BAILEY

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