Leading Swedish PR agency the Rikta Group has established a
subsidiary specialising in hi-tech and dot.com companies. Rikta Spider
has 15 employees, including six joining from Rikta’s main PR arm, Rikta
Kommunikation. Clients include: Swedish telecom operator Tele1 Europe;
IT consultants Guide; internet auction site bildet.se; and the Sun
Netscape Alliance. Per Schlingmann, formerly team manager at Hill and
Knowlton will be the MD.