BORDER LINES: BERLIN - ABC appoints Schroder as CEO

Germany’s second largest PR agency, ABC, has appointed Michael Schroder as CEO. Prior to this, Schroder was MD of ABC Berlin and director for new business development. He replaces Wolfgang Kreuter, who was based in Dusseldorf and is leaving without announcing his future plans. Schroder said the relocation of the post to Berlin is a mark of the growing strategic importance of the city. ABC is an affiliate of Euro RSCG and Schroder will report to Gerhard Schops, who heads its German operation.


Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
+001 (800) 558-1708

UK & Europe
+44 (0)20 8267 8121


Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now



  • Limited free articles a month
  • Limited number of free email bulletins

Register Now


To receive full access to PRWeek's content subscribe today and receive:

  • Unlimited access to PRWeek content
  • Daily Breakfast Briefing
  • Breaking News Alerts
  • Weekly Online Edition
  • Agency Business Report
  • Weekender Edition
  • PRWeek Magazine
  • Full Archive Access

Subscribe Options

Start your free trial 

Enjoy these subscriber-exclusive benefits:

  • Unrestricted individual access to
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to Power Book and Top 150 UK Agency Business Report

Join today

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

 UK Individual Subscribers
Click here >>