Germany’s second largest PR agency, ABC, has appointed Michael Schroder as CEO. Prior to this, Schroder was MD of ABC Berlin and director for new business development. He replaces Wolfgang Kreuter, who was based in Dusseldorf and is leaving without announcing his future plans. Schroder said the relocation of the post to Berlin is a mark of the growing strategic importance of the city. ABC is an affiliate of Euro RSCG and Schroder will report to Gerhard Schops, who heads its German operation.
Germany’s second largest PR agency, ABC, has appointed Michael
Schroder as CEO. Prior to this, Schroder was MD of ABC Berlin and
director for new business development. He replaces Wolfgang Kreuter, who
was based in Dusseldorf and is leaving without announcing his future
plans. Schroder said the relocation of the post to Berlin is a mark of
the growing strategic importance of the city. ABC is an affiliate of
Euro RSCG and Schroder will report to Gerhard Schops, who heads its
German operation.
