Triumph Motorcycles hands Prova wide-ranging PR brief

British motorbike manufacturer Triumph Motorcycles has handed a wide-ranging PR brief to Prova.

Prova handed brief: Triumph
The Warwickshire-based agency will deliver a brand, corporate and motorsport PR service for the firm.

The contract is for an initial 12 month period and will cover all public relations requirements for the brand, bikes and accessories in traditional and social media.

Andrea Friggi PR & comms manager at Triumph said: ‘Triumph Motorcycles has undergone a period of unprecedented growth within the UK and globally. This has been achieved by an iconic brand producing class-leading bikes. Our challenge was to find an agency with the ability to bridge between specialist and lifestyle arenas. Prova demonstrated a thorough understanding of our sector, with an ability to think creatively in order to deliver against our brand ambitions.’

St. John White, leading the account at Prova commented: ‘Triumph is a very exciting client for us as we have a real passion for this British brand and an eclectic team of motorbike enthusiasts and brand specialists raring to go. Triumph is entering an aggressive growth period. We will hit the ground running, supporting the launch of three new models in the first two weeks of our appointment.’

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