Media not reporting on cuts issues that matter online following the CSR

Research has revealed that there has been a major disparity between the print media and online media's focus following the Comprehensive Spending Review.

Lacking focus: online media CSR coverage
Lacking focus: online media CSR coverage
Kantar Media Intelligence has revealed that the top five areas being talked about in the print media are welfare cuts, higher education funding, public sector job cuts, housing and defence.

However, online and social media chatter has focused on banks, higher education funding, police, BBC and museums/art.

‘The spending review is the biggest media story of the year, but our research suggests the media are not always reporting on the areas which are most important to the general public,’ said a Kantar spokesman.

The targets that generated the least debate were the Film Council closing down, Civil List changes and the Severn Barrage being cancelled.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in