Peter Noble PR has been appointed to promote several educational
games based on the movie Star Wars Episode 1 - The Phantom Menace.
The games, Yoda’s Challenge and Pit Droids, have been launched for
Christmas and have target audiences of four- to eight-year-olds and
The agency was appointed by Ubi Soft Entertainment, the UK software
distributor of game developer Lucas Learning, a company owned by Star
Wars creator George Lucas.
The agency won the work without a competitive pitch, based on its
experience in the games market, and the work of its director, Suzanne
Noble, on other Star Wars-related toys for Toy Options.
’The campaign will include press relations right across the board, from
the parenting press to Star Wars enthusiasts, children’s media, as well
as regional and national press,’ said Noble.
The campaigns will run throughout Christmas and into the first quarter
of next year. Peter Noble and Ubi Soft will then work on further game
launches including Classic Batman and Scooby Doo.
Ubi Soft launched two Lucas Learning products in the UK earlier this
year - The Gungan Frontier with PR from The Sharp End, and DroidWorks
backed by Larkspur.