LDA Communications has been appointed by London property developer
Peter Everest to promote the launch of his Kingsgate shopping centre in
Huddersfield.
Although the centre does not open until September 2001, LDA - formerly
Lisa Denning Associates - was appointed last Friday to provide consumer
PR in the run-up. So far department store Beatties and discount designer
fashion outlet TK Max have agreed to take space in the 500,000 sq ft
development.
Everest has no other PR support. Fees for the account are expected to be
finalised soon, but it is understood LDA will be retained at least until
the launch of the shopping centre, for approximately pounds 50,000.
Vicky Goodkind, junior account manager at LDA, said: ’This is a very
exciting project; we expect announcements of other stores in a few
weeks.’
