PUBLIC SECTOR: Guides poach Rothwell to update image

The Guide Association has brought in Alison Rothwell, who was press and PR head at St John Ambulance, as its new PR head. Rothwell will head the press team of three and work alongside retained agency Bell Pottinger Good Relations which is helping the organisation update its image from being an organisation of old-fashioned, uniformed do-gooders. Rothwell replaces Jackie Bennett-Shaw, who left two months ago, and will report to head of marketing Susan Kay-Williams.