The Guide Association has brought in Alison Rothwell, who was press and PR head at St John Ambulance, as its new PR head. Rothwell will head the press team of three and work alongside retained agency Bell Pottinger Good Relations which is helping the organisation update its image from being an organisation of old-fashioned, uniformed do-gooders. Rothwell replaces Jackie Bennett-Shaw, who left two months ago, and will report to head of marketing Susan Kay-Williams.
The Guide Association has brought in Alison Rothwell, who was press
and PR head at St John Ambulance, as its new PR head. Rothwell will head
the press team of three and work alongside retained agency Bell
Pottinger Good Relations which is helping the organisation update its
image from being an organisation of old-fashioned, uniformed do-gooders.
Rothwell replaces Jackie Bennett-Shaw, who left two months ago, and will
report to head of marketing Susan Kay-Williams.
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