The broadcast division of Citigate Dewe Rogerson has reached a
tie-up agreement with media systems specialist Peaktime for its on-line
television information and analysis system, Viewtime.
Used by TV channels and production companies in France and the UK,
Viewtime presents a combination of minute-by-minute audience ratings and
analytical tools that are synchronised with images to explain the
fluctuations in viewing figures.
Richard Pemberton, broadcast manager at Citigate Dewe Rogerson, said
that Citigate had invested in the latest industry technology in an
attempt to put it at the cutting edge of broadcasting PR.
He said: ’Not only can we provide clients with the number and profile of
viewers that they reached, but we can also use the system to establish
where and why they gained and lost audience.’
Peaktime says it is the first time its TV monitoring tool has been used
by a PR agency.
Viewtime, first aimed at TV research departments, is now being adopted
by programme makers, production companies and media agencies.
