Network Associates (NA), the UK’s second largest software supplier,
has appointed consumer and hi-tech agency Bite Communications to work on
a six-figure fee, brand-building account.
With its portfolio of software including security and network management
products such as Dr Solomon’s Anti Virus offering, a total of 70 per
cent of the UK corporate market uses the company’s products.
Until this appointment, UK PR for the software company had been the
responsibility of its US agency, Copithorne and Bellows. Copithorne has
confirmed it is no longer handling UK PR.
According to Jennifer Kearney, European marketing manager for Network
Associates, Bite was appointed after a competitive pitch because of its
existing strength within the software market, working for hi-tech
companies such as Oracle. There are no client conflicts.
’Network Associates is looking for product PR. Up to now the brand has
been misunderstood and perhaps not as prominent as it should be. The
campaign will also include some creative corporate work,’ said Bite
managing director Clive Armitage.
The brand building exercise will primarily focus on media relations with
the technology and business press and some national media coverage.
The account will be headed by senior account director Chris Cartwright,
who will initially head a team of four.
Bite has appointed Sheryl Seitz to its board of directors. Seitz has
been with the company for two-and-a-half years. Her promotion from group
account director follows Bite’s recent PR Week nomination for Best
Consumer Campaign with the push for the Apple iMac, which she