How do some bosses manage to inspire such devotion to duty in their
staff. A team of nine women from Epsom-based JBA Public Relations ’power
walked’ a half marathon, at night, wearing only bras on their top
They were taking part in last weekend’s Walk the Walk event, which
raises money for Breakthrough, the breast cancer charity. The race began
at Battersea Park at midnight on Saturday, and proceeded through central
London. An estimated 3,500 took part - no doubt relieved at the balmy
The inspiration for this act is JBA’s CEO Jenny Bailey. She was
diagnosed with the illness last year but, following extensive treatment
has returned to full time work at her agency.
Account executive Jo Keep says the crowd of women got ’quite a big
reaction’ from the public, but they didn’t feel self-conscious. The team
has raised a sum in the region of pounds 2,500, with the help of clients
such as Toshiba and BT.