Junior, the parenting magazine produced by independent publisher
Beach Magazines, is to appear monthly from August. From its launch in
February 1998 until now, Junior has been published every other
The move heightens competition between Beach Magazines and the National
Magazine Company, which is due to take its bi-monthly, Good
Housekeeping’s Having a Baby, monthly in August as well. Having a Baby
was first published in 1994. When Junior launched two years ago, NatMags
launched its own parenting lifestyle title, M, but the magazine folded
Beach, whose only publication is Junior, claims the magazine has a
circulation of 50,000. It has attracted advertising from top brands such
as The Gap, Ralph Lauren, Diesel, Baby Dior, Harrods, Volvo and Jigsaw
Junior. Junior was launch edited by Chris Taggart, who founded Beach
Magazines. In 1999, deputy editor Catherine O’Dolon took over from
Taggart as editor.
Taggart says his magazine will not compete with Having a Baby, because
it does not cover birth. He added: ’Over the last two years we have
shown that parenting magazines don’t need to be down-market.’ Junior is
deliberately aspirational and aimed at parents with ABC1 incomes.
Taggart is a former editorial director of Attic Futura, where he
launched its teenage girls’ magazine, Sugar.