HONG KONG: London’s top tourist attraction, Madame Tussaud’s, has
appointed tourism PR agency Grebstad Hicks Communications for regional
PR and to launch its first permanent exhibition in the region in Hong
Kong. Four agencies pitched for the account. Paul Hicks, managing
director of Grebstad Hicks Communications, will lead the account
reporting to Madame Tussaud’s business development manager Caroline
Packman in London. The brief covers ongoing PR for celebrity sittings,
the first of which will be Hong Kong movie star Jackie Chan.