ATLANTA: Coca-Cola has filled its long-vacant chief communications
officer post with the appointment of Charles Holleran.
The drinks giant has been searching for someone to serve under global
public affairs chief Carl Ware for more than three months. Headhunters
Heidrick Struggles had been brought on board to handle the search.
Holleran’s PR career spans more than 30 years, 20 of them spent at IBM,
where he rose to group director of communications for its US marketing
organisation. He also held vice-president positions at Digital Equipment
Corporation and the Travelers Corporation. Since 1998, he has served as
managing director of global communications at PricewaterhouseCoopers,
where he oversaw a 100-strong team.
Holleran assumes responsibility for internal and external communications
- including media relations, issues management, international external
affairs and employee communications.
While he declined to comment specifically on the job, Holleran said he
was first contacted about the job in late March and will begin work on 1
Holleran was at IBM during its drawn-out battle with the Justice
Department, and while at Digital he handled PR during its patent
infringement lawsuit against Intel. ’My career has run between
exhilaration and terror,’ he said.