Sportswear brand Le Coq Sportif awards brief to Tea&Cake PR

French sportswear label Le Coq Sportif has appointed consumer agency Tea&Cake PR to manage UK PR ahead of a major brand relaunch.

Brand relaunch: Le Coq Sportif
Tea&Cake, based in Shoreditch, will work closely with the new UK team to help reposition the brand in the UK marketplace.

Tea&Cake’s remit will include product, event and retail PR and will kick off with a retail showroom launch in late November.

Lucy Finnegan, managing director at Tea&Cake PR, said that Le Coq Sportif was ‘a truly iconic sports brand with a phenomenal heritage.’

She added: ‘The brand is a perfect fit for the agency and we are excited about the challenge ahead and looking forward to working with the team to reconnect the brand with its audience in the UK.’

Le Coq Sportif will embark on a major restructure this season, as the UK becomes a subsidiary of LCS International.

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