Public affairs consultancy PPS has been appointed by the Sellar
Property Group to lobby for planning permission for what is intended to
become Europe’s tallest building.
PPS founder and board director Charles St George is leading the agency’s
London unit in the three-pronged campaign which involves convincing
Southwark Council, the new Greater London Authority and the Government
of the new building’s virtues.
The building, the brainchild of 1960s property tycoon Irvine Sellar, is
to be built on top of London Bridge underground, mainline and bus
If it goes ahead, it is expected - at 87 storeys and more than 1,200
feet - to be Europe’s tallest building.
The pounds 600 million proposed tower is currently on the site of an
office block - Southwark Towers - occupied by PricewaterhouseCoopers.
The surrounding area is relatively flat, without nearby skyscrapers to
limit the effect the new building will have on the south London
PPS, appointed without a pitch, is working alongside Baron Phillips, of
Bankside Consultants, and John Coyle, of Clerkenwell Communications, on
the application. Bankside will handle corporate and property PR with
Clerkenwell overseeing the strategic and financial side.
The account reports to chief executive Sellar and director of
development Barry Ostle. Fees are undisclosed, but are linked to the
success of the planning application. The process could take up to a
year-and-a-half, with a ’build period’ expected to last a further four
At 1,200 feet and with a further 200 feet of mast protruding from the
top floor, the tower will dwarf Canary Wharf, the UK’s existing tallest
building, by almost 50 per cent.