Hill and Knowlton has lost senior associate director of youth
marketing Paula Barrow to Slice - the youth marketing agency it has long
been rumoured to be acquiring. She leaves the agency only four months
after joining from Levi Strauss, where she was European sponsorship and
marketing manager (PR Week, 28 January).
Barrow joined Slice last week, as marketing director, a newly-created
role. However, she will retain a relationship with H&K, acting as a
consultant on youth marketing.
H&K denies it has plans to acquire Slice, which was named the second
most effective independent PR company by Music Week. At present, Hill
and Knowlton Youth Marketing (HKYM) and Slice offer two joint products:
one a mailing list of style leaders and the other a sampling
Hill and Knowlton attempted to play down Barrow’s departure, with joint
chief executive Marie-Louise Windeler claiming that Barrow had only been
working part-time for the last month. However Barrow said she had always
been full-time at H&K.
The announcement comes only three weeks after Dan Holliday, board
director at HKYM revealed he was leaving the company to start his own
agency. At the time, Paul Taaffe, chairman of H&K International said
there might be a restructure of the youth division (PR Week, 28
HKYM also has a strategic relationship with Informer Interactive
Research, the youth research company which provides clients such as
Coca-Cola with insights into the lifestyle and attitudes of youth. It is
possible that a restructure of HKYM could involve Informer.
Slice’s clients include Levi Strauss, Ericsson and Worldpop.com, while
HKYM focuses on bringing big brands, such as Motorola, Pioneer and
Gillette to a youth audience.