Peter Black Healthcare (PBH) has consolidated PR across its entire
range of health-food brands and appointed the EuroPR Group.
Before consolidation, EuroPR held three product brands, Seatone, Red
Kooga Ginseng and Gerard House herbs and essential oils. Biss Lancaster
had managed the company’s products under the Health-crafts and Cellasane
EuroPR now takes charge of communications to consumers, trade and health
professionals for more than 40 PBH products, plus responsibility for a
new range due to be launched later this year.
EuroPR will also oversee a complete relaunch of all PBH business brands,
including Red Kooga Ginseng, NatraCalm and NatraSleep, together with
smaller lesser-known brands from the PBH stable.
’This is a strategic synergy to place all PR support with one PR agency
to move business forward during a brand relaunch,’ said PBH’s director
of sales and marketing, Stuart Stephen.
EuroPR Group’s director of healthcare, Roger Dyer, will lead a team of
eight on the account, reporting to Stephen.
The agency started working with PBH ten years ago when it was appointed
to work on Seatone. It was handed the Red Kooga and Gerard House
accounts 18 months ago.