Nelson Bostock Communications has been appointed by cycle
manufacturer Raleigh to handle its PR during next month’s Millennium
Festival of Cycling.
NBC is tasked with raising the brand profile of Raleigh throughout a
series of events planned for the last week of June. The account was
awarded after a competitive pitch held last month by Raleigh’s PR and
events manager Jayne Davis. The four-strong account team will be led by
associate director Sue Skeats, reporting to Davis at Raleigh’s
The week-long event - including the flagship Cycling Festival 2000 in
York - is backed by the Government, local authorities and the Millennium
Skeats hopes to capitalise on events including the Bike to Work Day, and
MPs’ Bike Ride.