Ketchum has hired Westminster Strategy board director David
Fanthorpe as its first director of public affairs.
Fanthorpe starts next month, reporting to Richard Aldwinckle, the
agency’s deputy UK chief executive and head of its corporate
Ketchum already offers public affairs through planning and public
affairs account director Simon Hoare and director of issues management
This unit specialises in lobbying local authorities on planning
applications for developers.
The agency has never had a board level lobbying specialist, partly
because it is focused on corporate and consumer PR and partly because it
worked closely with Omnicom sister company GPC on mainstream public
These clients include ASDA, Aventis and Dow Agrosciences, a leading firm
in the genetically-modified crops sector. The link with GPC will
continue despite Fanthorpe’s appointment.
Fanthorpe joined WS as an associate director four years ago and was
promoted to the board in June 1997. Before joining WS, he was an
associate director at Charles Barker, where he first worked with Hunt
and Hoare. Prior to working at Charles Barker, he served as deputy
director of the Conservative Party’s research department.
Fanthorpe is not to be replaced immediately at WS and his client
portfolio has been distributed among colleagues. This includes his most
recent client win, DRS, the company that makes electronic vote-counting
machines used in the London mayoral election earlier in the month.
According to Aldwickle, Fanthorpe’s appointment signifies the importance
of public affairs in the PR mix. ’Our corporate PR work almost always
contains a government relations component,’ he said.
Other clients within Ketchum’s UK corporate practice include Esso,
FedEx, Nokia, Delta Airlines, BT and Carlsberg-Tetley.