Bacon is currently head of group communications at Future publishing, whose brands include T3, Total Film and Classic Rock.
She joins the travel body on 10 January, reporting to CEO Mark Tanzer. Tanzer said Bacon is joining at a crucial point in the development of the association. 'ABTA is committed to a bold reform agenda and effective communications are essential to explain both to our members and the general public, what we are doing to shape the industry’s future and also to influence key decision makers in Westminster and Brussels. In Victoria I believe we have found the ideal candidate to ensure our messages are heard and fully understood,' he said.
Bacon replaces Casia Zajac, who is now interim head of press and homepage at the British Council. Prior to Future, she held senior comms roles at BP, Kimberly-Clark and was a consultant at Fishburn Hedges.
ABTA is currently hosting its annual conference in Malta.