We were a patchwork of stations up and down the country, but felt the future for Smooth Radio was as a strong, national entertainment brand.
- Describe your listeners
Smooth listeners are passionate about life and music. They are adults with more time on their hands and a little more money than the average commercial radio listener. They want a station that is life-affirming, warm and aspirational. When there is so much doom and gloom in the world, they also want an escape with presenters who will put a smile on their face.
- What stories or ideas are you looking for from PROs?
Our news bulletins are regional but relevant. We are not parochial - our news is 'big issue'.
If it is a story that our listeners are talking about, it should be in our bulletins. Strong lifestyle-led journalism is our focus.
- How should PROs get in touch?
By email or calling our news hub.
- What should PROs avoid?
Avoid sending releases that are thinly veiled attempts at free advertising. The stories must have strong journalistic value - not just gossip and tittle-tattle. A good tip is to avoid calling just before the top of the hour.
