With regard to your article ('CharityComms survey suggests voluntary sector PR bosses afraid of social media', prweek.com/uk, 18 October).
I attended the CharityComms conference and while I was not surprised that there is still a mystique surrounding social media and the fear of 'lack of control', I am disappointed by it.
As comms professionals, we should be early adopters of new forms of communication; the first to use it and use it right.
Instead, there are many in the profession whose lack of knowledge is leaving them behind, and this will become increasingly dangerous as their competitors continue to pull ahead.
Forster team member
- Charities can use social media to attract support
Social media present a real opportunity for charities to recruit supporters and raise funds, so it is a shame so many seem to be holding back.
The point is that any negative comments, which for most charities should be few, will still be made whether or not they are there.
It is much better to see it as an opportunity to convert people to your cause.
- If you ignore social media, you will do so at your peril
I was surprised to see such a high proportion of delegates reluctant to embrace social media.
Ignore it at your peril, as it will happen whether you like it or not.
Add to that the fact you will also be missing out on the endless opportunities that effective use of social media brings.