Posted by Jed Hallam
18 October I spent a few days last week trying to write a comprehensive post on the importance of integrating different elements/specialisms of marketing to create successful social media campaigns. By successful, I mean those campaigns that break out further than niche communities. The campaigns that have the same impact that a Nike TVC would have ...
DO PR PEOPLE FAKE IT?
Posted by Philip Szomszor
14 October Last night, I went to the Tech PR drinks night with luminaries from the technology PR industry and, as ever, it was great to catch up with people and see some new faces. One conversation was with a bloke who runs his own agency, talking about a piece of business that he had won ...
SOCIAL MEDIA DECLINE
Posted by Brendan Cooper
12 October In the 18 months since I went freelance, I've spoken to a lot of people and worked with different firms, including a number of PR agencies. And what have I learned? That the state of social media is pretty much exactly as it was when I first became a social media type, more than three years ago. Except it's worse. When I started, there was a vague notion that something called a blog might be quite a useful comms tool. This was before Facebook and Twitter had started to loom quite so large ...