Lewis PR has acquired social media agency Page One PR. Page One currently has software clients including Cisco, McAfee, SAP and VMware. The news of the acquisition comes after Lewis purchased Belgium-based PR firm Leads United last year.
Property ManagerS Association Scotland (PMAS) has brought in digital comms agency Zen to enhance the association's web presence. PMAS has charged the agency with redeveloping the online brand, relaunching the website and developing an online strategy.
Wolfstar Consultancy has launched a division to create online corporate comms and brand management tools, called Wolfstar Labs. The division currently has a series of products in development including smart monitoring for crisis management and consultation tools. Wolfstar director Tim Bailey is heading the new arm of the digital agency.
INRIX, the provider of traffic information and driver services, has handed a brief to Hotwire to support its European b2b and b2c PR accounts. The agency won the account following a competitive pitch. Hotwire has been charged with raising awareness of the brand across Western Europe, extending its reach into other regions. INRIX distributes personal navigation, mapping and other location-based services in the car, online and via mobile devices.
Sponge PR has launched a mobile app on behalf of online rail ticket retailer Raileasy. The app will allow rail travellers to plan their journey, search for fares and securely purchase tickets via their mobile phone. The app is the first to allow direct purchasing of rail tickets across a broad selection of mobile phones.
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