Weber Shandwick is to bolster its UK technology practice with a series of promotions and new hires.
Director Peter Ross has been handed the newly created role of deputy managing director, following 14 years in the WS technology team. He will report to UK technology practice MD Michelle McGlocklin.
Associate directors John Mandeville and Hugo Brailsford have both been awarded promotions to director level.
Mandeville will now focus on brand strategy and thought leadership, as head of reputation for the technology division, with Brailsford overseeing mobile and telecoms.
Brailsford's key responsibilities will be to work across the European Telecom account and focus on the IT service provider Colt.
Kate Steele has also been appointed as a director in the practice. She joins the agency from MS&L, where she was director of new business and marketing. Steele will take the lead on pan-EMEA accounts across the corporate, consumer and public affairs sectors.
In addition, Fishburn Hedges associate director Stuart Lambert will move across to take up the same role with Weber Shandwick. He will lead on consumer tech accounts.
The changes come as the agency looks to expand in key areas such as mobile, clean tech, entertainment and consumer tech.
McGlocklin said: 'With the drive to grow the business, we have taken the decision to put more focus on the senior leadership team in the UK technology practice. It is about recognising where the industry is going and looking more closely at our core business areas and building out.'