BP Amoco recently spent millions of pounds coming up with a new
image - only to have it described by the media as looking like the Flora
Fortunately Andrew Grant, former partner at Brunswick, didn’t pay
consultants millions of pounds when it came to finding a name for his
new venture, Tulchan Communications. It’s emerged that ’tulchan’ has a
couple of meanings which don’t immediately bring the idea of
international financial PR leaping to one’s mind.
Readers with a keen interest in dairy farming might know that a tulchan
is a stuffed calf skin, which is ’placed before a cow who has lost her
calf, to induce the animal to part with her milk’.
But even more obscurely, in Japanese, tulchan roughly means ’sweet
Grant seems to take the news quite well: ’It will do wonders for our Far
Eastern marketing,’ he says bravely. ’We’ve cracked Europe and Japan is
next on our list.’
And in case you’re wondering, Tulchan was actually named after a fishing
estate in Scotland where Grant spent some time after his rather sudden
departure from Brunswick in May.