WEEKLY WEB WATCH: Keeping up with what’s on the web

Organisation: Moreover.com

Organisation: Moreover.com



Issue: On-line news aggregation service



At: www.moreover.com



There are few things more annoying for PR people than having a client

ring up and ask about a story you have not seen. And if the story is a

negative one, the impression of inattentiveness to your client’s

business may seriously damage your relationship.



Such scary scenarios can be avoided if account execs are well-briefed by

their cuttings service. But while keeping abreast of stories in the

traditional media is hard enough, having knowledge of everything

appearing on the web is another thing entirely.



In order to stay on top of web news, PR agencies can now take advantage

of a number of monitoring services, the latest of which is

Moreover.com.



The site was set up by former Economist and Financial Times journalist

Nick Denton, with Angus Bankes and David Galbraith. Bankes and Galbraith

also founded internet database company Origins.



Moreover.com describes itself as a comprehensive on-line news

aggregation service. In fact, it claims to be ’the world’s largest

collection of webfeeds’, a webfeed being free aggregated content for web

sites in the form of customisable news headlines. It searches the

internet for articles on a range of subjects and provides users with a

list of recent stories in the areas they are interested in.



Users can select search 280 subjects in nine categories on the site and

receive, via e-mail, a regular list of all the news stories the site

finds in that subject area.



The list carries the headline of the story and a link to the site where

the story originally appeared so that, if interested, the user can read

the whole piece.



The site can be used for one-off searches or a regular drip of news in

the chosen area, which can be e-mailed every day or every week.



Moreover.com can also arrange for relevant news stories to be introduced

directly into a company intranet so everyone can be aware of what is

happening in each client’s area.



Alternatively, output from the service can appear as a button on a

client’s own web site so visitors to the site can see all the recent

news which is relevant to that company’s business area.



Moreover’s search engine looks at around 3,000 sources and could send

updates to web sites every 15 minutes, if required. An editorial team

monitors the quality of the stories found to reduce the risk of users

being bombarded with irrelevant news.



A basic search using Moreover’s subject areas is free, but users can

also specify bespoke search criteria.



Unlike the basic service from one of the 280 categories, the customised

service does cost. But if it saves the embarrassment of that call from

your client - it could just be worth it.



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