Accountancy firm KPMG hands Man Bites Dog management consultancy brief

KPMG, the 'big four' accountancy firm, has turned to b2b PR specialist Man Bites Dog to handle UK PR for its management consultancy business.

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The agency will support comms for the firm’s Performance & Technology arm, which helps businesses become more efficient by looking at costs, structure and technology.

Man Bites Dog won a three-way pitch to handle the media relations brief and devise a thought leadership programme. The account will focus on promoting the division’s IT and business performance consultancy capabilities to businesses and the media.

Scott Parker, UK head of KPMG P&T, said: ‘We have an ambitious growth strategy for Performance & Technology, hence the need for powerful integrated PR, marketing and business development.’

In February this year it was reported that KPMG was looking to treble its consulting revenues to £600m over the next four years and hire a further 300 consultants during 2010.

The firm sold its original consulting practice to Atos Origin in 2002 as three of the big four (along with Ernst & Young and PricewaterhouseCoopers) pulled out of consultancy work owing to concerns over conflicts after the Enron scandal.

But now the area is seen as potentially lucrative, with the tough economic environment forcing firms to cut costs.

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