EDITORIAL: Is industry half empty or half full?

In-house PR departments have had a couple of years of stable budgets and staff numbers, according to the results of the PR Week In-house Survey 2000. This would be good news in an economy that wasn’t as buoyant as the UK’s, but stable could read stagnant in present circumstances.

In-house PR departments have had a couple of years of stable

budgets and staff numbers, according to the results of the PR Week

In-house Survey 2000. This would be good news in an economy that wasn’t

as buoyant as the UK’s, but stable could read stagnant in present

circumstances.



Equally, there are other results which could look like stunning news for

the credibility of public relations within organisations, or slightly

worrying, depending on how you hold the mirror up to them. For instance,

PR is represented at board level in two out of five companies. Should

the industry be cheering or concerned?



In half of respondents’ organisations, the PR head reports directly to

the CEO or MD. Should we view this a triumphant half, or ’only

half’?



Either way, the in-house community just does not seem to reflect the

same vibrant buzz as the consultancy sector. Perhaps the survey is a

more pragmatic picture of the industry, showing more steady growth. Just

as the Top 150 figures didn’t reflect the current boom in agency work,

next year’s in-house survey will complete the real picture for the state

of PR



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