MEDIA: What The Papers Say - Honda hits home with relocation news

Honda’s decision to relocate production of the three-door Civic from Japan to the UK provided a welcome boost to the UK and, hot on Toyota’s euro announcement last week, delighted euro-sceptics.

Honda’s decision to relocate production of the three-door Civic

from Japan to the UK provided a welcome boost to the UK and, hot on

Toyota’s euro announcement last week, delighted euro-sceptics.



Several papers reported the views expressed by the anti-euro lobby

group, Business for Sterling, that ’short-term currency fluctuations are

less important than long-term advantages’ (Daily Express, 14/8 and

others).



The more traditionally anti-euro newspapers also took this opportunity

to question the Government’s stance. The Sun (14/8) described the news

as a ’slap in the face for pro-euro Cabinet Ministers’.



Euro-enthusiasts’ responses - mainly in newswires and more moderate

newspapers - were more subdued.



Toyota’s contrasting views on the euro last week were commented upon

negatively in the anti-euro press, as in the Sun (14/8): ’Toyota’s

lobbying for the euro is more to do with winning subsidies ... than the

single currency.’



Regardless of the euro-spin, Honda did well to convey both its

commitment to the UK and its plans for further expansion.



Analysis and commentary by Echo Research. More information can be found

at: www.echoResearch.com.



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