MEDIA BRIEFS: Radio 4 tunes in to children’s market

Children’s programming is to return to Radio 4. A half-hour magazine show is expected to run from next spring, replacing the Sunday evening young person’s drama strand which had proved unpopular. The BBC insisted that the show, aimed at 8-10 year olds, will not be a recreation of Listen With Mother. ’Part of what we should be doing is providing speech radio for children,’ a spokeswoman said. ’There will be items with a strong narrative core and there will be a strong interactive element through the internet.’

Children’s programming is to return to Radio 4. A half-hour

magazine show is expected to run from next spring, replacing the Sunday

evening young person’s drama strand which had proved unpopular. The BBC

insisted that the show, aimed at 8-10 year olds, will not be a

recreation of Listen With Mother. ’Part of what we should be doing is

providing speech radio for children,’ a spokeswoman said. ’There will be

items with a strong narrative core and there will be a strong

interactive element through the internet.’



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