BORDER LINES: GCI to build Aegon’s reputation

BRUSSELS: Aegon Insurance, the Dutch life assurance company, has hired GCI Brussels to work on its relaunch in Belgium. It is the first time ever the company has used an external agency. Managing director Chris Decroix heads the account, with a remit to rebuild the company’s corporate reputation in Belgium, as well as targeting consumers. GCI was appointed following a five-way pitch, and will also be working on basic press materials to use in other markets it is entering, including Spain.

BRUSSELS: Aegon Insurance, the Dutch life assurance company, has

hired GCI Brussels to work on its relaunch in Belgium. It is the first

time ever the company has used an external agency. Managing director

Chris Decroix heads the account, with a remit to rebuild the company’s

corporate reputation in Belgium, as well as targeting consumers. GCI was

appointed following a five-way pitch, and will also be working on basic

press materials to use in other markets it is entering, including Spain.



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