BRUSSELS: Aegon Insurance, the Dutch life assurance company, has
hired GCI Brussels to work on its relaunch in Belgium. It is the first
time ever the company has used an external agency. Managing director
Chris Decroix heads the account, with a remit to rebuild the company’s
corporate reputation in Belgium, as well as targeting consumers. GCI was
appointed following a five-way pitch, and will also be working on basic
press materials to use in other markets it is entering, including Spain.