SOFIA: Bulgarian PR agency M3 Communications has been selected as
an official associate to Hill and Knowlton. The affiliation comes in an
attempt to expand the extensive associate network of H&K, which is part
of the world’s largest communication services, WPP. M3 Communications,
founded in 1994, already serves several companies on the local market.
Terence Billing, H&K executive vice-president, and Maxim Behar, founder
and CEO of M3 Communications, formalised the union at the Sheraton Sofia
with a contract signing.