HONG KONG: ING Barings, the London-based investment bank, has
recruited Sheel Kohli as corporate communications head for the entire
The role includes Japan and Australia, which are normally treated as
separate markets in PR terms.
The bank has been without a communications head in the region since
Eddie Naylor left to join Goldman Sachs as director of media relations
Kohli joins from the South China Morning Post where he was European
financial correspondent, based in London. Kohli, who was also a founding
contributor to the Daily Deal newspaper in New York, focusing on the
financial and legal advisory community, takes up his new post at the end
of next month.
Claire Mascall, global head of corporate communications for ING Barings
in London, to whom Kohli will report, said: ’This is a key appointment
for us at a time when we are set to grow our Asian franchise. We have
plans to develop the region. Communications will be vital to our
Kohli’s remit will cover PR in Hong Kong, Japan, Singapore, Korea,
Taiwan, Vietnam, the Philippines, Indonesia, Malaysia and Australia.
ING Barings retains Gavin Anderson and Company in Japan and has been
working on an ad hoc basis with the agency in Hong Kong.
ING Barings has seen a turn in fortune in the last two years. The bank
saw a pre-tax loss of nearly pounds 1 billion in 1998 due to problems in
the Asian and Russian economies but recovered to make pounds 191 million
profit last year, with forecasts this year looking better still.