INTERNATIONAL: Kohli takes on Asian post for ING Barings

HONG KONG: ING Barings, the London-based investment bank, has recruited Sheel Kohli as corporate communications head for the entire Asian region.

HONG KONG: ING Barings, the London-based investment bank, has

recruited Sheel Kohli as corporate communications head for the entire

Asian region.



The role includes Japan and Australia, which are normally treated as

separate markets in PR terms.



The bank has been without a communications head in the region since

Eddie Naylor left to join Goldman Sachs as director of media relations

for Asia.



Kohli joins from the South China Morning Post where he was European

financial correspondent, based in London. Kohli, who was also a founding

contributor to the Daily Deal newspaper in New York, focusing on the

financial and legal advisory community, takes up his new post at the end

of next month.



Claire Mascall, global head of corporate communications for ING Barings

in London, to whom Kohli will report, said: ’This is a key appointment

for us at a time when we are set to grow our Asian franchise. We have

plans to develop the region. Communications will be vital to our

success.’



Kohli’s remit will cover PR in Hong Kong, Japan, Singapore, Korea,

Taiwan, Vietnam, the Philippines, Indonesia, Malaysia and Australia.



ING Barings retains Gavin Anderson and Company in Japan and has been

working on an ad hoc basis with the agency in Hong Kong.



ING Barings has seen a turn in fortune in the last two years. The bank

saw a pre-tax loss of nearly pounds 1 billion in 1998 due to problems in

the Asian and Russian economies but recovered to make pounds 191 million

profit last year, with forecasts this year looking better still.



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