DSA to launch nearly-new car web site for Avis

Darwall Smith Associates (DSA) has picked up the launch business for an e-commerce venture backed by Avis Europe called yourautochoice.com.

Darwall Smith Associates (DSA) has picked up the launch business

for an e-commerce venture backed by Avis Europe called

yourautochoice.com.



The agency will launch the service, designed to sell nearly-new cars

on-line, through trade media before promoting it to consumers. Stunts

aimed at both the media and consumers are planned.



Users can check the trade-in value of their existing vehicle. It will be

promoted to employees of companies linked to Avis to test the site

before the main marketing roll out.



DSA won the work - to be run by account director Abby Ogunsanya -

following an existing client’s referral. The agency will report to the

venture’s CEO, Saad Hammad.



DSA MD Gill Garside said: ’We want to reach people who want to buy

nearly-new cars. They are probably 25-plus men.’



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