Talk Loud PR has won the brief to handle PR for the latest
The youth marketing agency was appointed without a pitch by a consortium
of manufacturers awarded licences by DaimlerChrysler, owner of the Jeep
The range includes men’s, teens’ and kids’ clothing, bags, eyewear and
Work for the account kicks off at the 40 Degrees trade fashion show,
with the range due to launch next spring. Talk Loud will be positioning
the range along the lines of outdoor freedom and authenticity, with the
strapline: ’Live your life without limits.’
There will be activity to promote Jeep as a brand, as well as individual
campaigns for each product.
Addie Churchill, MD of Talk Loud, said: ’We will be trying to
communicate Jeep’s premium and functional offering to an audience of
outdoor, active and stylish men.’
The word ’jeep’ was first used by the US army as an abbreviation of
’GP’, standing for ’general purpose vehicle’. The jeep first became
popular among civilians in the 1950s.
- Talk Loud has also won the account for Polstar Vodka, an Icelandic
brand available in the UK though Reformed Spirits Company. Polstar is
being positioned as exclusive, and will only be available in the UK
through what they claim are the ’top 100’ bars in London.