Newly launched consumer PR agency Brave PR has emerged victorious
from a four-way competitive pitch to handle PR for forthcoming women’s
The agency, formed in July, was hired on a six-figure fee to launch Bare
at the end of this month and handle ongoing PR support.
Run by former Clarion Communications MD and deputy MD, Annabel Hillary
and Charlotte Ashby, Brave PR will work on a campaign based on launch
stunts and media relations.
Hillary and Ashby will report to Bare magazine publisher Honor Riley, of
John Brown Publishing. According to Riley, the brief is to target
readers in their own environment.
’It’s a highly targeted magazine that is doing something original, so to
get that message across to the right people, a normal billboard campaign
just wouldn’t work,’ she added.
UK-based Bare, edited by former Elle Decoration editor Ilse Crawford, is
aiming for a circulation of 65,000, targeting a lifestyle group of
30-something women. Riley says it will be concentrating on the concept
Brave PR joint MDs Hillary and Ashby currently have a 10-strong team of
account handlers at the agency. Since its launch last month, Brave PR
has been appointed by The Baby Channel - a TV channel and internet site
dedicated to parenting issues - and Viz magazine on a project basis.
Clarion has appointed Gary Freemantle as group managing director (PR
Week, 23 June) following Hillary and Ashby’s departures from the
Clarion will not be filling the deputy MD position.
Hillary and Ashby worked on consumer accounts at Clarion, such as
Coca-Cola, SmithKline Beecham, and Heinz Frozen and Chilled Foods.