Brave women come out on top with Bare

Newly launched consumer PR agency Brave PR has emerged victorious from a four-way competitive pitch to handle PR for forthcoming women’s magazine Bare.

Newly launched consumer PR agency Brave PR has emerged victorious

from a four-way competitive pitch to handle PR for forthcoming women’s

magazine Bare.



The agency, formed in July, was hired on a six-figure fee to launch Bare

at the end of this month and handle ongoing PR support.



Run by former Clarion Communications MD and deputy MD, Annabel Hillary

and Charlotte Ashby, Brave PR will work on a campaign based on launch

stunts and media relations.



Hillary and Ashby will report to Bare magazine publisher Honor Riley, of

John Brown Publishing. According to Riley, the brief is to target

readers in their own environment.



’It’s a highly targeted magazine that is doing something original, so to

get that message across to the right people, a normal billboard campaign

just wouldn’t work,’ she added.



UK-based Bare, edited by former Elle Decoration editor Ilse Crawford, is

aiming for a circulation of 65,000, targeting a lifestyle group of

30-something women. Riley says it will be concentrating on the concept

of ’well-being’.



Brave PR joint MDs Hillary and Ashby currently have a 10-strong team of

account handlers at the agency. Since its launch last month, Brave PR

has been appointed by The Baby Channel - a TV channel and internet site

dedicated to parenting issues - and Viz magazine on a project basis.



Clarion has appointed Gary Freemantle as group managing director (PR

Week, 23 June) following Hillary and Ashby’s departures from the

agency.



Clarion will not be filling the deputy MD position.



Hillary and Ashby worked on consumer accounts at Clarion, such as

Coca-Cola, SmithKline Beecham, and Heinz Frozen and Chilled Foods.



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