The issue of insidious and disingenuous media relations practices is something the PR profession has grappled with for some time - unfortunately, spamming the media has been a part of PR since before email became prevalent - and is something all practitioners should take seriously.
Spamming reporters with off-topic and often pointless pitches does little to actually build brands and, in many cases, can hurt a company and its business. That's some-thing none of us can afford.
We all share the responsibility to uphold high standards of practice within the profession.
Keith Trivitt, associate director of Public Relations, Public Relations Society of America (from prweek.com)