Renaissance North West has briefed Creative Concern to raise awareness of the eight million natural science specimens held at more than 30 regional institutions. The project is funded by Museums, Libraries and Archives.
Steve Connor, CEO of Creative Concerns, said the campaign will fuse 'our region's amazing natural history collections with a love and curiosity of science, knowledge and sustainability'.
Creative Concerns is implementing a PR campaign through national, regional and local media, as well as direct comms with interest groups and social media commentators. It has also designed the campaign's website.