Goodypass.com will strike deals with businesses so that members of the public can access celebrity discounts. It will also allow consumers to communicate directly with showbiz personalities, including GMTV host Garraway.
The venture is backed by Russian-born web entrepreneur Edward Shenderovich.
Wolfstar assisted with the site's launch and is advising on a strategic level for the campaign's online PR and social media, helping to implement the site's social element.
AOB PR is handling consumer media relations and celebrity PR.
