Barclays has radically reshaped its communications department,
creating new levels of senior PR management but slashing up to 50
The changes come just days after the bank confirmed details of its
pounds 5 billion merger with the Woolwich.
The PR review started last year following the appointment of CEO Matt
Barrett. He spotted that the bank had separate PR units for its four
businesses in addition to a central group function. Each of these PR
heads reported to the management head of their business unit.
The bank has simplified the structure so instead of reporting to
business heads, the PR chiefs report to newly-appointed group PR
director Chris Tucker. Tucker was until last week head of PR for
In her new role she joins the directors of editorial, internal
communications, consumer, public and community affairs in a top-level
line-up reporting to the overall communications director Leigh
Philip Pashley had to reapply for the internal communications brief and
has lost control of the editorial division, for which a new director
will be appointed from outside the bank.
Consumer and community affairs - now a group role where previously it
was linked to retail banking only - is still with Martin Mosley.
David Lavarack, formerly communications director at corporate banking,
takes on the new role of strategy and planning director.
No appointments have yet been made to a host of lower grade positions
within the bank’s PR function.
Maria Darby, head of group media relations in the old structure, is
leaving Barclays to start a new city PR agency with a group of
The bank recently hired the Hogarth Partnership to work alongside its
retained agency Brunswick. Both agencies now work to Tucker.