Barclays restructure slashes comms jobs

Barclays has radically reshaped its communications department, creating new levels of senior PR management but slashing up to 50 communications jobs.

Barclays has radically reshaped its communications department,

creating new levels of senior PR management but slashing up to 50

communications jobs.



The changes come just days after the bank confirmed details of its

pounds 5 billion merger with the Woolwich.



The PR review started last year following the appointment of CEO Matt

Barrett. He spotted that the bank had separate PR units for its four

businesses in addition to a central group function. Each of these PR

heads reported to the management head of their business unit.



The bank has simplified the structure so instead of reporting to

business heads, the PR chiefs report to newly-appointed group PR

director Chris Tucker. Tucker was until last week head of PR for

corporate banking.



In her new role she joins the directors of editorial, internal

communications, consumer, public and community affairs in a top-level

line-up reporting to the overall communications director Leigh

Bruce.



Philip Pashley had to reapply for the internal communications brief and

has lost control of the editorial division, for which a new director

will be appointed from outside the bank.



Consumer and community affairs - now a group role where previously it

was linked to retail banking only - is still with Martin Mosley.



David Lavarack, formerly communications director at corporate banking,

takes on the new role of strategy and planning director.



No appointments have yet been made to a host of lower grade positions

within the bank’s PR function.



Maria Darby, head of group media relations in the old structure, is

leaving Barclays to start a new city PR agency with a group of

undisclosed partners.



The bank recently hired the Hogarth Partnership to work alongside its

retained agency Brunswick. Both agencies now work to Tucker.



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