Band and Brown has won the Jammie Dodgers consumer PR account
without a competitive pitch.
Staff from Burton’s Biscuits, which makes Jammie Dodgers - the most
popular children’s biscuit brand in the UK - were originally planning to
hear ideas from several agencies. However Sarah MacKenzie, account
director at Band and Brown said they were hired ’on-the-spot’ after
presenting some ideas.
The team reports to Derek Scott, senior brand manager for Jammie
Dodgers, who said: ’We were searching for a highly creative agency and
Band and Brown impressed us with its lateral thinking.’
The brief is to ’energise the brand’. MacKenzie said the agency will be
undertaking ’unusual ambient activity’. It is the first time a consumer
PR agency has been retained for at least a decade. Fees and budgets for
the account are yet to be decided.
Sales for Jammie Dodgers fell last year by more than ten per cent. The
product now extends beyond the traditional shortbread and raspberry jam
biscuit, with snack packs, mini-Jammie Dodgers and Jammie Dodger Dipz
Trade PR for Blackpool-based Burton’s Biscuits range - which includes
Jammie Dodgers and Wagon Wheels - is still handled by Harrison
The company announced at the beginning of the year that it was spending
pounds 11 million supporting its three flagship brands - Jammie Dodgers,
Wagon Wheels and Viscount.