Band and Brown wins Jammie Dodgers account

Band and Brown has won the Jammie Dodgers consumer PR account without a competitive pitch.

Band and Brown has won the Jammie Dodgers consumer PR account

without a competitive pitch.



Staff from Burton’s Biscuits, which makes Jammie Dodgers - the most

popular children’s biscuit brand in the UK - were originally planning to

hear ideas from several agencies. However Sarah MacKenzie, account

director at Band and Brown said they were hired ’on-the-spot’ after

presenting some ideas.



The team reports to Derek Scott, senior brand manager for Jammie

Dodgers, who said: ’We were searching for a highly creative agency and

Band and Brown impressed us with its lateral thinking.’



The brief is to ’energise the brand’. MacKenzie said the agency will be

undertaking ’unusual ambient activity’. It is the first time a consumer

PR agency has been retained for at least a decade. Fees and budgets for

the account are yet to be decided.



Sales for Jammie Dodgers fell last year by more than ten per cent. The

product now extends beyond the traditional shortbread and raspberry jam

biscuit, with snack packs, mini-Jammie Dodgers and Jammie Dodger Dipz

available.



Trade PR for Blackpool-based Burton’s Biscuits range - which includes

Jammie Dodgers and Wagon Wheels - is still handled by Harrison

Cowley.



The company announced at the beginning of the year that it was spending

pounds 11 million supporting its three flagship brands - Jammie Dodgers,

Wagon Wheels and Viscount.



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