GCI wins account to promote AOL UK brands

GCI London has won a six-figure account to promote the on-line AOL UK brands to its ’new professional’ business audience.

GCI London has won a six-figure account to promote the on-line AOL

UK brands to its ’new professional’ business audience.



The newly-created portfolio was sealed by GCI after a competitive pitch

involving an unknown number of agencies.



Associate director Rhodri Harries will lead a team of three at GCI,

reporting to AOL’s UK director of corporate communications, Matt

Peacock.



Harries said the GCI team will expand personnel as it rolls out various

strategies. It will target so-called ’new professionals’ to sign-up to

the CompuServe brand.



Specialist small- and medium-sized enterprises, both traditional and

hi-tech, and the growing number of self-employed people and those

working from home are major targets, according to Harries.



’GCI will use vertical media such as the trade press, and the local and

national media to launch tailor-made business-to-business internet

services,’ said Harries.



The initial work will focus on the CompuServe brand but will expand

across AOL UK and Netscape in the coming year.



Peacock said: ’GCI will work closely with our in-house team to target

those internet users who demand a business-orientated service through

the CompuServe brand.’



He added: ’It’s a case of dividing disciplines not brands. GCI will also

bring its skills to our more family-orientated business pages on AOL and

Netscape later.’



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