The Worthing-based agency will manage national campaigns and all press office activity. Pegasus has taken the business from London agency Schwartz and will use five of its 35 staff to service the account.
Pegasus starts with a campaign to highlight Sk:n, which has 36 outlets in the UK, as one of the largest network of clinics to be approved by the Independent Healthcare Advisory Services’ new register.
The IHAS Register of Injectable Cosmetic Providers vets and registers a quality assurance mark approval for regulated healthcare professionals (doctors, registered nurses and dentists) and organisations, and facilities involved with injectable cosmetics.
The five-figure contract follows a high-profile sun awareness project for the company this summer, when Pegasus used the England cricket team to promote Sk:n’s £1 ‘Face Facts’ facial skin assessment.
The resulting picture-led campaign used striking ima-gery to communicate a serious sun-damage message and raise thousands of pounds for the British Skin Foundation.