Generalist agency Sanchis y Associados has poached Henrietta
Fielden from Ulled y Associados, where she was an account director and
responsible for international liaison. Fielden, who worked at Ulled for
over six years, will be one of four directors at the Madrid office. The
agency is affiliated with Porter Novelli International and GPC, which
are both owned by Omnicom.
Fielden will be responsible for international liaison with the Omnicom
companies’ network. She replaces director Jesus Parralejo, who left two
months ago to join publisher Espasa as director of communications.