PR EUROPE: MILAN - Death cigarettes seek PR

Upper Ten Tobacco (UK), which produces Death cigarettes, has won the right to be distributed in Italy and is looking for a PR agency to launch its brands. All tobacco advertising in Italy is illegal so the company will use PR to spearhead the campaign for two products, Amazone Gurana and Death cigarettes. UTT, which is forthright about the dangers of smoking, hopes to begin distributing in two months.

Upper Ten Tobacco (UK), which produces Death cigarettes, has won

the right to be distributed in Italy and is looking for a PR agency to

launch its brands. All tobacco advertising in Italy is illegal so the

company will use PR to spearhead the campaign for two products, Amazone

Gurana and Death cigarettes. UTT, which is forthright about the dangers

of smoking, hopes to begin distributing in two months.



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