Shandwick hired to start Gold membership rush

The World Gold Council has hired Shandwick Consultants to help expand its international membership.

The World Gold Council has hired Shandwick Consultants to help

expand its international membership.



The agency, hired three weeks ago, will initially promote the council in

six countries. The World Gold Council represents 39 of the largest gold

producers, who pay a levy on their gold production in return for

membership.



Shandwick’s first task has been to respond to the Reserve Bank of

Australia’s decision earlier this month to sell two-thirds of its gold

reserves.



The agency will liaise with mining companies in Australia, Canada, the

US and South Africa, and to the London and New York financial

communities.



Andrew Millington, director of Shandwick Consultants’ corporate

division, said: ’We will communicate what the council does to its

existing members.



The aim of it longer term will be to bring new members in.’



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